This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from outlawsneverdie.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically-collected data as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device that often include an anonymous unique identifier. For more information about cookies, or to disable cookies, visit http://www.allaboutcookies.org.
• Log Files: These track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: These are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this data as “Order Information.”

When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information we collect to fulfill any orders placed through the Site (including processing payment information, arranging shipping, and providing invoices and order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen orders for potential risk or fraud;
• Provide you with information or advertising relating to our products or services when aligned with your preferences.

We use the Device Information we collect to help screen for potential risk and fraud (particularly your IP address) and to improve and optimize our Site (for example, by generating analytics on how customers browse and interact with the Site, and to assess the success of marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third-party service providers to help us use your Personal Information as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how customers use the Site—read more about how Google uses your information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.

Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you. To learn more about targeted advertising, you can visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Alternatively, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. To exercise this right, please contact us via the details below.

Additionally, if you are a European resident, we process your information to fulfill contracts (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time in order to reflect changes to our practices, or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, or if you have questions or would like to make a complaint, please contact us by email at support@outlawsneverdie.com.