Travis Austin Customs is not just a clothing company—it’s a branding agency with a passion for personal style and storytelling. When I started this journey, I had one product in mind: the custom leather jacket. Over time, as we grew and expanded our network, our range of products evolved. Now, we offer not only custom leather jackets but also Travis Austin Hats, curated vintage band tees, custom denim jackets, and of course, our signature leathers, which will always remain the heart of what we do.
At the core of my work is a deep respect for artistry. Using my craft to enrich my clients’ personal brand and image is what I’m most proud of. I draw inspiration from other artists’ work and pay homage to their craft in my own designs. It’s a privilege to bring new light to an existing brand image, capturing new impressions and amplifying the stories of those I collaborate with. It’s a dream come true.
The additional product lines—vintage, denim, and custom hats—have been incredible for us. They allow us to connect with a wider audience and offer something truly collectible to anyone who shops with us. Everything we create is either reclaimed or vintage, which means each piece comes with its own story. Breathing new life into those stories and introducing them to a new generation of style is something that excites me every day. It’s a source of immense pride.
What sets us apart isn’t just the time and heart we put into every piece or the fact that everything we make is one-of-one—meaning no two pieces will ever be the same. It’s our sense of community that truly makes us unique. The heartbeat of Travis Austin Customs is about creating a legacy. For years to come, people will be walking around the world with a Travis Austin jacket, hat, or vintage piece on their back, and that’s the most beautiful legacy I could imagine.
My goal is not just to disrupt industries that need change but to create lasting impact. I want to provide others with a legacy of their own, giving them stories, color, and personality through the pieces they wear. This is what drives me, and it’s what Travis Austin Customs is all about.
The Launch of Outlaws Never Die: A New Chapter in Our Legacy
With that same mindset, I’m excited to introduce our latest venture: Outlaws Never Die, a limited-edition T-shirt line that adds a bold new layer to our brand. Outlaws Never Die represents the rebellious, trailblazing spirit that defines the Travis Austin ethos. Each shirt in this collection is more than just high-end fashion—it’s a statement piece.
The collection is launching with six unique designs, each carrying its own powerful message. From political icons like JFK and Donald Trump, to freedom fighters like Nelson Mandela, these shirts pay homage to individuals who have left an indelible mark on history. Each design is infused with the same thought and care that goes into our custom jackets and vintage pieces, ensuring every shirt tells a story.
For example, the JFK “High Hopes” design features a custom Travis Austin art piece of John F. Kennedy and Jackie Kennedy in the Cadillac just moments before the assassination, paired with the phrase “high hopes” and the slogan “Outlaws Never Die, They Inspire.” The “Trump Not Guilty” shirt, showcasing his now-iconic mugshot, highlights the fight for resilience with the phrase “Not Guilty” and the slogan “Outlaws Never Die, They Fight.” Each piece is crafted from 100% American-made, Airlume combed and ring-spun cotton, offering both comfort and durability.
Outlaws Never Die is a natural extension of everything Travis Austin Customs stands for—creativity, disruption, and storytelling through fashion. But more than that, it allows us to offer exclusive, limited-batch pieces while still maintaining the high-end, custom vibe that we’re known for. Every shirt in this line is designed with the same attention to detail, and they will never be mass-produced, keeping them just as unique and meaningful as our one-of-a-kind jackets.
The shirts, available in black, navy, and white, each carry the powerful slogan on the back: “Outlaws Never Die.” Whether it’s “They Inspire,” “They Fight,” or “They Win,” these shirts aren’t just fashion statements—they’re reminders of the rebellious spirit that fuels change, art, and history.
We’re incredibly proud of this new line and what it represents. It’s more than just apparel—it’s a continuation of the legacy we’re building. Whether you’re wearing a custom Travis Austin jacket or rocking one of our limited-edition Outlaws Never Die tees, you’re carrying a piece of the story we’ve built together.
Ultimately, Travis Austin Customs and Outlaws Never Die are about creating something that lasts. Something that tells a story, makes a statement, and leaves an impact. We’re not just making clothes—we’re building legacies, one custom piece at a time.
